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In a world of sprawling malls and big-box stores, high-end suburban retailers have survived by coddling the consumer.
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Swanky stores like Marshs in Huntington, N. But these posh shops do more than move the merchandise; they make affluent shoppers feel pampered as they pull out their Platinum cards. On a recent afternoon, Debbi Barkoff, of Woodbury, N. Arlene Pressman, a saleswoman, handed her a pair of leggings, promising that with either ballet slippers or short boots with a heel, the outfit would look divine on her coming trip to Italy. She might even want to wear it on the plane.
Pressman gushed. Barkoff, 45, passed on the combination. But she has shopped at Marshs every week since it reopened in September, after a renovation that added a 5,square-foot designer women's department. Barkoff said she could wait for a coupon or find the same items elsewhere. But at Marshs, the salesclerk remembered her and knew what she liked. Barkoff has plenty of company.
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Ted Taft, managing director of Meridian Consulting, a retail consulting company in Westport, said customers were looking for more than plain-vanilla cookie-cutter stores. In some ways, Marshs is a throwback to the old days of small-town Main Street: a warm, friendly family-owned business. Barkoff's husband, Scott, 42, got his first suit there as a boy.
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Ron Marsh, the grandson of the founder, said that the store began upgrading its offerings in the s, when competition from discounters and department stores started cutting into the business. Marsh said his store "would do anything to make the customer happy. Sometimes, he will dispatch a fitter to a client's home to help clean out -- and restock -- the closet. Recently, the company also acquired Vineyard Vines, a preppy sportswear and accessories shop in Greenwich.
Chris Mitchell, one of the seven Mitchell family members in the business, relocated with his family to Long Island to manage the store with Mr.
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To make Marshs a top-notch specialty store, Mr. Marsh said, he needed the Mitchells expertise.
His wife, Linda, the stores' head buyer for women's attire, is equally customer-centric. For example, when she attends fashion week in Milan or in Paris, she takes along a list of her customers' preferences, "the kinds of things they like and the sizes they wear," she said. Then she buys the clothes she thinks they will like, but she has to be careful with the ball gowns. Mitchell, 67, still works the floor at Mitchells on Saturdays, tape measure draped around his neck.
He said that being successful was about relationships, not transactions. Mitchell said.
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That's how we can compete with the great stores in New York City. They are great stores. But why schlep to the city when you can find world-class people, world-class service and products in the suburbs? Like Marshs and Richards, Mitchells provides free alterations; the three stores employ 54 tailors. Patricia Burrows, a psychotherapist from Weston, Conn. Burrows said. But, she said, she tries to restrain herself. Cocktails and cappuccino are served, and club music plays until 11 p.
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Boyfriends and husbands wait out the shopping on a sofa, watching the flat-screen television above the display of Christian Louboutin and Jimmy Choo shoes. View all New York Times newsletters. Her clothing racks are arranged by color, not label, and possible pairings -- a Catherine Malandrino tweed jacket with Paige jeans, or a Robert Rodriguez leather jacket with Alvin Valley leather-trimmed pants -- make coordinating easy. Designed by the architect who built the Dior boutique on Rodeo Drive in Los Angeles, the store's hushed central rotunda is lined with carefully selected clothes from a stable of designers -- including Akris, Valentino, Nina Ricci and Ungaro -- who have worked with Ms.
Denzer for years. Her customers are wealthy women who buy the latest designer clothes each season and want complete ensembles. Denzer herself is usually on the sales floor, often with her tiny dog Bodhi, a floppy-eared Papillon, in tow. Denzer said. The store has sold only one of those, but, Mr.
Like Marshs, Garmany began as a menswear shop. Last year the Garmanys expanded the Red Bank outlet into a 40,square-foot, sophisticated department store. The first-floor men's department is divided into boutiques for designer brands like Canali and Zegna. Upstairs, in the spacious women's department, with its vaulted ceiling and atrium, crystal chandeliers and creamy colors add an aura of elegance.
Even children are catered to, with DVDs screened in an authentic movie-theater setting. Ray Catena, the owner of the luxury-car dealerships that bear his name, is a Garmany regular. If he arrives late, the store lets him finish his shopping, even if it is an hour past the usual 8 p. Browse our modern classic selection of women's clothing, jewelry, accessories and shoes. Talbots offers apparel in misses, petite, plus size and plus size petite. If you have a large family, you know how expensive it can be to buy clothing. Sometimes merchants will offer printable coupons that can be ….
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